Did you know that 3,973,050 gifted socks went unworn last year?

Using this statistic, we were tasked with producing a special build that calls attention to Not on the High Street’s mission to help the nation gift better.This build consisted of over 1600 responsibly sourced socks and incorporated two 3D sculpted handles that attached to the bottom of the build giving the illusion of a large wooden drawer. These features were highlighted by spotlights that were timed to illuminate during the evening so that passersby would be able to see and scan the QR code at any time, leading them to Not on The High Street’s ‘Don’t Gift Guide’.

Over 2100 socks for this special build will be donated to Crisis, a UK national charity for people experiencing homelessness.