Nike X Marshmallows

With the release of the Nike Invincible 3, we were tasked with creating a larger-than-life replica of the trainer featuring an inflated, interactive, and squishable marshmallow sole that emphasised the shock absorption and soft ZoomX material of the running shoe. This build measured an impressive 3.9 metres and incorporated the Nike and ZoomX branding with a textured base, emulating the bottom of the trainer. Surrounding the hand-crafted trainer stood 10 uniquely branded marshmallow shaped stools dotted around the area for pedestrians to sit on when passing through the open space in South Bank, London.

Located within a popular route for runners, the Observation Point in London was the ideal site to place this Nike sports trainer, garnering attention from those running through central London, enabling them to interact with both the build and brand.