Audible: Sci-Fi

This advert reads: “This is the story of that time you were waiting to get picked up by an alien race that had been quietly planning its attack on Earth for decades.”

The Brief:

To construct a large, glowing billboard that defied gravity, evoking the mystique of being effortlessly lifted by an extraterrestrial force.  

The Outcome:

Audible’s immersive Sci-Fi special build transports onlookers into an otherworldly experience. At its core is a towering billboard surrounded by pulsating blue lights and smoke that traced its perimeter, the scene also showcased remnants of fractured bolts and screws jutting out from the edges, as though the structure had been pulled from its hinges by an unseen force. When combined this build perfectly reflects the story told on the billboard as part of Audible’s two-week “This is The Story” campaign drawing attention to the three main genres available on their site: Fantasy, Sci-Fi, and true crime.