NOTHS Landfill

With over 3,000,000 Christmas gifts being thrown away, we were trusted with producing a special build that highlighted Not on The High Street’s mission to stop gifts being sent to landfill.This special build incorporated a total of 227 ‘unwanted gifts’ that we sourced from charity shops around the country, these gifts ranged from pillows to photo frames that filled the billboard to replicate the appearance of a landfill. The build was located just outside of Westfield’s Shopping Centre in London, providing the perfect space for passersby to scan the QR code which would lead them to NOTHS’ Don’t Gift Guide, which helps consumers gift responsibly.

We partnered with Hospice in The Weald to source all 227 items for this build which were later returned to both Hospice in The Weald and NOTH’s charity partner, Crisis.