Audible: Fantasy

This advert reads: “This is the story of that motorway drive which turned into a real dragon awoke from its century-long slumber beneath the cursed mountain.”

Located on Chapel Street, this imaginative special build immersed pedestrians in a story of dragons and make-believe encouraging viewers to delve into the world of fantasy on Audible. The build utilised an enlarged billboard designed to create the illusion of a location that had been fiercely attacked by a large dragon.

Glowing embers pulsed within, and smoke escaped from the remaining burns from the fire breathing dragon. This out-of-home build was part of Audible’s two-week “This is The Story” campaign focusing on the three main genres available on their site: Fantasy, Sci-Fi, and true-crime.